Where is home? That’s a tough question to answer for Rui Daniel Jaime, a 26-year-old who has lived in four different countries: Angola, Portugal, Ivory Coast and England. Now in London, Rui has just graduated with a Biochemistry degree from Kingston University. But even though he enjoyed his studies, Rui’s passion is somewhere else – in the world of entrepreneurship.
At the tender age of 14, the then teenager joined “Olavinho Eventos”, an Angola-based company which organised parties and festivals. As part of this venture, over 30,000 people attended Rui’s events. Later on, as a young adult, he started four societies at Kingston University, including the first ever group for Portuguese-speakers. As if this was not enough, Rui has also co-authored Streams of Consciousness, a poetry book about life, love and family.
“The message that I see quite a lot resonating throughout the whole book is authenticity and understanding that we can be different but that does not mean that we can’t come together.”
Not surprisingly, Rui’s hard work hasn’t gone unnoticed. In 2014, he was named President of the Year and won a specially-created award – Outstanding Contribution for an Independent Project – to celebrate his achievements. In addition, in 2015, Rui became the first Kingston University student to be nominated for the prestigious Young People of the Year Award.
Most recently, Rui has embarked on a new adventure: Jerks, a soon-to-be African & Caribbean food franchise. With Jerks, Rui was selected as a finalist in the Virgin Media’s VOOM 2016 competition, where he aimed to pitch his business idea to Sir Richard Branson.
Rui leads a busy life but he still finds time to play sport, socialise, and explore new ideas. In the future, he hopes to keep on inspiring those around him, and be inspired by the work others do.